Essays in time series econometrics and forecasting with applications in marketing.
This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and essay writing service for cheap nursing collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from s throughwith particular focus in the Marketing discipline.
The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets. Such research required the estimation of two kinds of time series econometric models: I use Autoregressive Integrated Moving Phd phd thesis on time seris econometrics on time seris econometrics ARIMA intervention models and the Pierce and Haugh statistical test to model the impact of a single marketing instrument, mainly price promotions, to measure own and cross-short term sales effects, and phd thesis on time seris econometrics study asymmetric marketing competition.
Especially, BVAR models are advantageous because they contain all relevant dynamic and interactive effects. They accommodate not only classical competitive reaction effects, but also own and cross-market share brand feedback phd thesis on time seris econometrics and internal decision rules and provided substantively useful insights into the dynamics of demand.
The integrative essay is structured in four main parts. The phd thesis on time seris econometrics sets the basic ideas behind the published papers, with particular focus on the motivation of the essay, the phd thesis on time seris econometrics of competitive reaction effects analysed, an overview of the time series econometric models in marketing, a short discussion of the basic methodology used in the research and a brief description of the inter-relationships across phd thesis on time seris econometrics published papers and structure of the essay.
The discussion is centred on how to model the effects of marketing actions at the selective demand or brand level and at the primary demand or product level. At the brand level I discuss the research contribution of my work on: The time seris part ends with phd thesis main conclusions, including the most important theoretical and empirical findings econometrics directions for future research.
Economics, Finance and Phd thesis on time seris econometrics. Thu, 01 Dec
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Tao, Ye Essays on time series econometrics and health economics. PhD thesis, Concordia University. This thesis contains two different topics that investigate issues in time series econometrics and applied health economics.
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