Thesis on customer satisfaction and loyalty
Home About Contact Us Login. Hamizar Hassan, Customer satisfaction and customer loyalty to mobile phone services in the federal territory of Labuan. Masters thesis, Just click for source Malaysia Sabah.
This dissertation examines the perception of mobile phone users towards service providers in the Federal Territory of Labuan. It aims to determine the relationship between influencing factors, customer satisfaction as the source and customer loyalty with age as the moderator.
The researcher seeks to contribute to the development of theoretical framework that relates to the above thesis on customer satisfaction and loyalty. The literatures suggest that the issue of perceptions of mobile phone services can be investigated from the perspective of the mobile phone users. Hence, convenience samplings satisfaction and loyalty thesis on customer satisfaction and loyalty been used to measure the relationship between continue reading variables involved.
A research framework has been developed in the dissertation to illustrate the relationship involved between influencing factors service quality, price and perceived valuecustomer satisfaction and customer loyalty. A questionnaire survey was conducted to mobile phone users with various demographic backgrounds in the Federal Territory of Labuan.
Three thesis on customer satisfaction and loyalty variables namely service quality, price and perceived value was satisfaction and loyalty to measure the significant relationship with customer satisfaction mediatorcustomer loyalty dependent variables and age thesis on customer satisfaction and loyalty. The study found that service quality is the important factor for determining customer satisfaction and customer loyalty, while price is vice versa.
Likewise, perceived value is the determining factor in customer thesis on customer satisfaction and loyalty but not towards customer loyalty. Meanwhile, age is a good moderator between customer satisfaction and customer loyalty with mature users is having high thesis customer and loyalty compared to young generation.
Thesis on customer satisfaction and loyalty, it is important for thesis on customer satisfaction and loyalty service providers to focus on the retaining customers and managing customers' relationship efficiently rather than seeking new customers for the future advancement and profitability growth of the companies. Malaysia University Institutional Repository.
Customer satisfaction and customer loyalty to mobile phone services in the federal territory of Labuan. Customer satisfaction and customer loyalty to mobile phone services in the federal territory of Labuan Hamizar Hassan, Customer satisfaction and satisfaction and loyalty loyalty to mobile phone services thesis on customer satisfaction and loyalty the federal territory of Labuan.
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